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About Us

Our Philosophy...

Linwood is a British brand that places creativity and innovation at the core of everything that it does. With a firm belief that colour and pattern bring joy to a scheme, we draw on classic English style and imbue it with a contemporary spirit, producing exclusive collections of fabrics, wallpapers and cushions that brim with personality and charm. Working with traditional and newfound materials, we are constantly finding novel ways to innovate, developing sustainable, more ecologically responsible fabrics that are as beautiful as they are practical. Our artistic vision is an individualistic one and so we don’t offer a specific Linwood look: rather, every collection that we produce – be it pleasing small-scale prints or quintessentially English botanicals; informal plain linens or sumptuous printed velvets – is driven by a desire to captivate and delight, bringing a playful, distinctive style to all manner of interiors.

Who we are...

Founded in 1994, Linwood is a third-generation family-run business based in Hampshire, that takes its name from the small village in the picturesque New Forest where its current directors grew up. Our talented design team finds inspiration in a wealth of sources and the walls of our creative studio are covered with our finds, from an exquisitely coloured Japanese kimono to ancient Byzantine textiles to a painting from a Buddhist temple. We still sketch and paint by hand, exploring different effects in watercolour or gouache until we perfect the look of each design. We work with people we know and trust, producing many of our collections in Britain, as well as Europe and further afield. Our selected mills bring generations of expertise in printing techniques, colours, and materials, so our fabrics and wallpapers are imbued with rich, saturated hues that are unique to Linwood. 

Our Service...

We pride ourselves on our superb customer service, with our knowledgeable team working closely with interior designers and individuals alike. Our much-acclaimed samples service quickly despatches swatches in beautifully presented envelopes that include a personalised look book, so that you can envisage designs in your own home. Our aim is for you to buy our fabrics and wallpapers with the utmost confidence, knowing that your chosen design will fit perfectly in your scheme.

Our Showrooms and Distribution

Our Hampshire showroom is open by appointment, and we have recently opened a London showroom on Lots Road in Chelsea. Understanding the tight schedules of interiors projects, we operate excellent stock levels at our warehouse in Hampshire, ensuring that we can dispatch orders quickly and efficiently. Our products can also be purchased from a wide network of curtain makers, designers, upholsterers, and retailers throughout the UK and worldwide, who have the knowledge and expertise to help with all aspects of interior design.

You can find your local retailer by clicking here.


With one foot in the past and one foot firmly in the future, Linwood’s designs are both reassuringly familiar yet refreshingly unique, which is why they are appreciated by everyone from leading interior designers to the best sofa manufacturers – and now you.